{"id":2145,"date":"2026-09-28T14:29:57","date_gmt":"2026-09-28T08:59:57","guid":{"rendered":"https:\/\/www.groweon.com\/blog\/?p=2145"},"modified":"2026-09-28T14:33:45","modified_gmt":"2026-09-28T09:03:45","slug":"why-b2b-crm-is-a-must-for-every-b2b-business","status":"publish","type":"post","link":"https:\/\/www.groweon.com\/blog\/why-b2b-crm-is-a-must-for-every-b2b-business\/","title":{"rendered":"Why B2B CRM Is a Must for Every B2B Business in the New Normal"},"content":{"rendered":"

Summary (TL;DR): <\/strong>So, a B2B CRM has moved from a nice-to-have to core infrastructure. Since 2020, more than 90% of B2B organizations have shifted to virtual or hybrid selling. So, today, 80% of B2B sales interactions happen through digital channels. Buyers complete roughly two-thirds of their research before they ever speak to a rep. So, a business without a structured B2B CRM is invisible during the part of the journey that matters most. Companies using a CRM are 86% more likely to exceed their sales targets. A five-minute response window, meanwhile, makes a lead nine times more likely to qualify. Groweon’s B2B sales CRM builds quotations, pipeline tracking, WhatsApp, and AI calling into one system. It is priced for Indian SMBs, at \u20b92,999 a month for three users. This guide explains why B2B CRM adoption is no longer optional, and what a B2B CRM needs to actually do in 2026. Every figure was reviewed against public information on 21 September 2026.<\/span><\/p>\n

Note: We publish this guide, so we state our bias upfront. Groweon is the B2B CRM discussed here. Every figure links to its source, so you can verify each claim before you decide.<\/span><\/p>\n\n

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