{"id":1694,"date":"2026-08-11T18:43:45","date_gmt":"2026-08-11T13:13:45","guid":{"rendered":"https:\/\/www.groweon.com\/blog\/?p=1694"},"modified":"2026-08-11T18:43:45","modified_gmt":"2026-08-11T13:13:45","slug":"ai-agents-in-crm","status":"publish","type":"post","link":"https:\/\/www.groweon.com\/blog\/ai-agents-in-crm\/","title":{"rendered":"AI Agents in CRM: The Next Step in Automated Sales and Customer Follow-Ups"},"content":{"rendered":"

CRM software has already changed the way businesses manage leads, customer information, sales pipelines, and follow-ups. Automation made CRM even more useful by reducing repetitive work such as lead assignment, reminders, notifications, and routine communication.<\/span><\/p>\n

But sales teams now face a different challenge.<\/span><\/p>\n

They are not only dealing with more leads. They are also dealing with more customer conversations, more data, more communication channels, and greater pressure to respond quickly.<\/span><\/p>\n

This is where\u00a0<\/span>AI agents in CRM<\/strong><\/a>\u00a0are becoming important.<\/span><\/p>\n

Instead of simply triggering a predefined action, AI agents can analyse information, work with context, perform defined tasks, and support multi-step workflows.<\/span><\/p>\n

McKinsey’s 2025 global AI survey found that\u00a0<\/span>62% of organisations are already experimenting with AI agents<\/strong>, although most are still at the early stage of scaling them across the business.<\/span><\/p>\n

The shift is therefore not from \u201cCRM to AI CRM\u201d overnight.<\/span><\/p>\n

It is a gradual move from:<\/span><\/p>\n

Manual CRM \u2192 Automated CRM \u2192 AI-Powered CRM \u2192 Agentic CRM<\/strong><\/p>\n

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